Millions of years ago, a volcanic rift tore open the African Fault creating a deep valley in the Earth’s lowest depths, causing the eruption of ancient layers of alluvial deposits as water from the nearby rivers and seas poured in. Over time, extreme levels of evaporation, as a result of the region’s hot dry air and unique climatic conditions, formed an expansive inland lake which became the Sea of Life™ (Dead Sea).

Situated at the lowest point on the Earth’s surface more than 400m below sea level, with pure mineral waters, incredible salt formations and mineral-rich mud-lined shores, the Sea of Life™ Dead Sea truly is one of nature’s most spectacular landscapes, a natural wonder of the world holding the richest source of minerals and trace elements ever known, under the world's most dense oxygen-rich atmosphere which filters out pollution and harmul UV rays.

Since ancient times, Sea of Life™ (Dead Sea) has been world-renowned as a natural therapeutic health spa, with the Prophet Elisha, Cleopatra and Queen of Sheba among the first to discover its miraculous beauty secrets and endorse its unique cosmetic and health-giving properties. Thousands of years later, people from all over the world flock to its shores - often under the recommendation of doctors, dermatologists and rheumatologists - to bathe in its treasured elements.

Over the past decade, we have been at the forefront of pioneering cosmetic technology into harnessing the effects of the Sea of Life™ (Dead Sea), with two laboratories and production plants established at the source.

We aim to bring the Sea of Life™ (Dead Sea) experience to people all over the world, combining nano-sized electrolytes of minerals such as Magnesium, Potassium, Calcium and Bromides and trace elements including Zinc, Vanadium, Strontium and Boron, with pure and organic extracts of vegetables, herbs, flowers and plants, Dunaliella, Spirulina and Rhodella algae, enzymes and essential oils, containing valuable sources of vitamins, proteins and anti oxidants, with the most natural and advanced formulas available on the market.

Our philosophy is one of prosperity and peace. Sea of Life™ is a joint venture set up by an Israeli and Jordanian (hence our manufacturing operation registered name: Jordael), a successful example of unity overcoming prejudice in an otherwise troubled Middle East. We are also behind a number of initiatives, such as our Forest of the Prayers© located in Arad, to help the communities and environment and help create a better world for our children, our children’s children and beyond.